Indigo secures $8M in funding for expansion in 2025

Home negotiations technology platform Indigo just received a large investment to expand its operations in 2025. The company announced this week that it secured $8 million in funding to offer better insights and cohesiveness to real estate agents.

Pete Flint at venture capital firm NFX, Clelia Warburg Peters at Era Ventures and Paul Irving at GTMfund led the seed round along with contributions from 1Sharpe Ventures and Jake Seid.

This is the company’s first major funding round since its debut in August 2024. Shaival Shah and Wei Gan, co-founders of Ribbon, launched the company as an artificial intelligence (AI)-powered solution for transparent real estate negotiations. The founders also cited the National Association of Realtors‘ antitrust lawsuits as a key motivator behind Indigo’s launch.

The funding will continue Indigo’s efforts to streamline the negotiations experience. In a statement, Flint highlighted the company’s forward-thinking approach to facilitating negotiations.

“We were drawn to Indigo’s vision that the market is shifting from a search-centric to transaction-centric model. Indigo is on the bleeding edge of that transformation, leveraging proprietary AI to create a magical home transaction experience for everyone. We are thrilled to back the Indigo team and their deep domain expertise,” Flint said.

Warburg Peters agreed, emphasizing the importance of transparency around the home transaction.

“On the heels of major industry changes, greater transparency around the home transaction has become vital. The home offer process is the fulcrum of home buying, yet it remains opaque and inefficient,” Warburg Peters said. “I am confident that Indigo will pave the way for a smarter, more transparent future. This kind of innovation empowers every member of the home transaction experience and has the power to transform markets,”

Indigo exceeded 20% market share in its markets after only three months in business, the company reported, saying it increased offer acceptance rates by 35% and boosted on-time closings to 40% The funding will continue Indigo’s efforts to streamline the negotiation experience with real-time insights from real estate contracts.

Indigo is a search platform that allows buyers to bid on agent-approved listings. These listings are enhanced by AI to incorporate customer preferences. The Home Checkout feature validates buyer offers before the transaction continues. Users can also track all agents interested in a specific listing and offer data analytics.

Several major brokerages — including Keller Williams, Compass, eXp Realty, RE/MAX and Coldwell Banker — utilize the platform.

“By delivering a collaborative and streamlined experience, we empower all members of the transaction with the tools and context to balance what’s winning in the market, the means of the buyer, and the needs of the seller. We provide transparency into the transaction and help agents show their negotiating value. We are thrilled to partner with our investors to power the future of home negotiations together,” Shah said in a statement.